Anything Google Can Do…
Posted on April 30, 2007 in Advertising
…Yahoo can at least try and match.
Since Google paid an extortionate amount of money for the DoubleClick ad network in recent weeks, Yahoo has seen fit to acquire Right Media for the princely sum of US$680m. Yahoo had previously invested $45m in Right Media last year.
Keeping up with the Jones’ eh? Bless these “search engine” wars…
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